When I wanted to write this blog about optimization, I was hunting around for witty titles. I saw some fantastic puns, amazing alliterations, and even the occasional thought provoking ones. But for some reason, they didn’t seem to fit.
So then I decided to change the approach. What has optimisation meant to me? What has it meant to the marketers and decision-makers across industries I have interacted with? What is it going to mean to people who’ll come and read this in the future?
Less Buck, More Value
That was the best summation of the optimization I could think of. Regardless of which metric or KPI you want to optimize, this is what it boils down to in the simplest of terms. You want to be judicious with your resources and strive to the best results. Everyone wants that.
Seeing how I wanted to write about simple changes and alterations someone can make on their site, I think I made the right call with this name.
With that out of the way, hope you keep reading some of my blogs and thoughts. Remember to always keep monitoring, evaluating and adapting!
LBMV 