Being smart with your marketing should lead to an influx of traffic from social media and at the same time, help improve conversions. But is this always the case?
Author Archives: Joy Chakraborty
Here’s how you can improve your site’s load speed
You may not realized but, Performance Optimization is a great way for stores to improve their SEO and conversions at the same time. As the name implies, this activity focuses on making websites load, render and respond faster. But why is this so important? According to a study by Kissmetric, 47% of website visitors expect …
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Social Media Guide for SMEs Part II: Identifying the Correct Channel
I wanted to follow up my earlier post about social media content with a look into how you can gear your content to have the maximum engagement. The critical part of a social media marketing mix is going to be choosing the correct channel for your message to be delivered and how to present your …
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Search Analytics Tutorial for eCommerce Stores
Looking to get started analyzing your store’s site search performance? Here’s where to start.
Social Media Content Strategy Guide for SMEs
Connecting your business values to the right customer base is an uphill task for many small and medium eCommerce stores. Check out this guide to see how are some great ways for you to engage with your audience.
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